Melanie Flaherty joined Carmel Partners in 2013, where she oversees branding, creative strategy, and digital marketing with a focus on Carmel’s multifamily portfolio.
Previously, as Vice President, Marketing at Archstone, Ms. Flaherty led brand strategy and online marketing for 180+ luxury apartment communities in major metropolitan markets, including a pipeline of over 50 new development projects. Prior to real estate, Ms. Flaherty spent 13 years in brand management in the food industry. Ms. Flaherty headed marketing for Gardenburger (Wholesome & Hearty Foods), where she built the strategic plan and new products pipeline. Ms. Flaherty also spent eight years with ConAgra Foods, where she led the Hunt’s brand revitalization including new products, new positioning, new website, and a comprehensive loyalty program.
Ms. Flaherty received a Bachelor of Science degree in business from the University of Colorado, Boulder, and a Master of Business Administration degree with honors from Thunderbird School of Global Management.